Apps for iPads people in the know wondered just what the advertising community thought of the "My Generation" interactive TV experience last week... Because, after all, that's going to make a difference in how this new tool evolves...
"Last week ABC introduced a "co-viewing" iPad app that's meant to enhance the new series "My Generation" by delivering poll questions, trivia and other elements in perfect sync with each episode as it airs.
I tried it out during last week's premiere of "My Generation," a show about a Texas high school class 10 years after graduation. Will I open it up again tonight when "My Generation" returns?"
<a href="http://adage.com/digitalnext/post?article_id=146221>READ the REST of the STORY</a>
Sent from my iPad
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